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Hardcover Market Research in Practice: An Introduction to Gaining Greater Market Insight Book

ISBN: 1398602841

ISBN13: 9781398602847

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.

Market Research in Practice
provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain...

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Format: Hardcover

Condition: New

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