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Paperback Market Research in Practice: An Introduction to Gaining Greater Market Insight Book
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ISBN: 0749475854

ISBN13: 9780749475857

Market Research in Practice: An Introduction to Gaining Greater Market Insight

by , , , et al.
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Book Overview

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process -...

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Business Business & Investing Economics

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