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Business & Investing Books > Marketing & Sales Books
Paperback Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green Book
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ISBN: 0387243089

ISBN13: 9780387243085

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

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Format: Paperback

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Book Overview

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.

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Business Business & Investing Economics

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