Market Research and Analysis: Methods, Design, and Data

by Marcus Goncalves

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Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test results...

Format:Hardcover

Language:English

ISBN:1501522884

ISBN13:9781501522888

Release Date:August 2024

Publisher:Mercury Learning and Information

Length:325 Pages

Weight:1.50 lbs.

Dimensions:0.8" x 7.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Market Research and Analysis: Methods, Design, and Data

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