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Hardcover Market Research and Analysis: Methods, Design, and Data Book

ISBN: 1501522884

ISBN13: 9781501522888

Market Research and Analysis: Methods, Design, and Data

Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test results...

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Format: Hardcover

Condition: New

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