Market Rebels: How Activists Make or Break Radical Innovations

by Hayagreeva Rao and Huggy Rao

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations.

Rao shows how automobile...

Format:Hardcover

Language:English

ISBN:0691134561

ISBN13:9780691134567

Release Date:December 2008

Publisher:Princeton University Press

Length:216 Pages

Weight:0.05 lbs.

Dimensions:1.0" x 5.9" x 8.6"

Related Subjects

Biography & History Business Business & Investing Company Profiles Consumer Behavior Economic History Economics Free Enterprise Marketing & Sales Politics & Social Sciences Popular Economics Social Science Social Sciences Theory

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Market Rebels: How Activists Make or Break Radical Innovations

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