Market Matters: Exploring Cultural Processes in the Global Marketplace

by Monica L. De Montoya and Christina Garsten

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political...

Format:Paperback

Language:English

ISBN:1349725420

ISBN13:9781349725427

Release Date:November 2004

Publisher:Palgrave MacMillan

Length:243 Pages

Weight:0.71 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Political Science Politics & Social Sciences

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Market Matters: Exploring Cultural Processes in the Global Marketplace

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