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Paperback Market Matters: Exploring Cultural Processes in the Global Marketplace Book
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ISBN: 1349725420

ISBN13: 9781349725427

Market Matters: Exploring Cultural Processes in the Global Marketplace

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political...

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Format: Paperback

Condition: New

$109.99
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Business Business & Investing Economics Political Science Politics & Social Sciences

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