Market Based Management: The Science of Human Action Applied in the Organization

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Koch companies create competitive advantages and capture profitable opportunities in the marketplace through leadership in developing and practicing Market Based Management. MBM, implemented in Koch companies worldwide, was developed based on these beliefs: long-term business success comes only from creating real value for customers and society, not the illusion of value; the world is experiencing an unprecedented (and accelerating) rate of change;...

Format:Hardcover

Language:English

ISBN:1931721998

ISBN13:9781931721998

Release Date:January 2007

Publisher:Bright Sky Press

Length:136 Pages

Weight:1.35 lbs.

Related Subjects

Business Business & Investing Economics

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Market Based Management: The Science of Human Action Applied in the Organization

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