Mapping Retail Spots: A Retail Branding Perspective

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With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3848444720

ISBN13:9783848444724

Release Date:March 2012

Publisher:LAP Lambert Academic Publishing

Length:56 Pages

Weight:0.21 lbs.

Dimensions:0.1" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

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Mapping Retail Spots: A Retail Branding Perspective

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