Managing the New Product Development Process: Cases and Notes

by Robert J. Dolan

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The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0201526271

ISBN13:9780201526271

Release Date:January 1993

Publisher:Prentice Hall

Length:392 Pages

Weight:1.10 lbs.

Dimensions:0.7" x 6.3" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Business Development Economics Management Management & Leadership Management Science

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Managing the New Product Development Process: Cases and Notes

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