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Business & Investing Books > Management Books
Paperback Managing the New Product Development Process: Cases and Notes Book
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ISBN: 0201526271

ISBN13: 9780201526271

Managing the New Product Development Process: Cases and Notes

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Book Overview

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Business Development Economics Management Management & Leadership Management Science

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