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Hardcover Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value Book

ISBN: 111809221X

ISBN13: 9781118092217

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed... This description may be from another edition of this product.

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Format: Hardcover

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