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Hardcover Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value Book
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ISBN: 111809221X

ISBN13: 9781118092217

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

by and
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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this...

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Format: Hardcover

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