Managing the Media: Proactive Strategy for Better Business-Press Relations

by Fred J. Evans

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Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use...

Format:Hardcover

Language:English

ISBN:0899301568

ISBN13:9780899301563

Release Date:January 1987

Publisher:Praeger

Length:189 Pages

Weight:0.86 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Managing the Media: Proactive Strategy for Better Business-Press Relations

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