Managing Retail Consumption
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Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's...
Format:Paperback
Language:English
ISBN:0471489123
ISBN13:9780471489122
Release Date:March 2002
Publisher:Wiley
Length:440 Pages
Weight:1.71 lbs.
Dimensions:0.8" x 7.8" x 8.9"
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