Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

by Steven Haines

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Book Overview

Create innovative, game-changing products with high-performance Product Management

"A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success "
--Jerry Rose, VP Product Management, United Technologies Corporation, Fire & Security

"An indispensable...

Format:Hardcover

Language:English

ISBN:0071769978

ISBN13:9780071769976

Release Date:October 2011

Publisher:McGraw-Hill Education

Length:271 Pages

Weight:1.25 lbs.

Dimensions:1.2" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

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