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Paperback Managing Packaged Tourism Book
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ISBN: 0415113474

ISBN13: 9780415113472

Managing Packaged Tourism

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Managing Packaged Tourism examines the relationships between tour operators, retail travel agencies, charter airlines, tourist destinations, hotels and attractions operators in terms of their relative channel power. Other forms of tourism are considered from these perspectives including cruising holidays and timeshare. Throughout the book, the potential for improvements in the management of service quality is stressed and, by using a wide selection...

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Format: Paperback

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