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Hardcover Managing Outside Pressure: Strategies for Preventing Corporate Disasters Book

ISBN: 0471979333

ISBN13: 9780471979333

Managing Outside Pressure: Strategies for Preventing Corporate Disasters

Hier wird erklärt, wie sich Unternehmen ein computergestütztes "Frühwarnsystem" aufbauen können, das eine schnelle, effektive und adäquate Reaktion auf Druck von au en ermöglicht. Eindrucksvolle Fallbeispiele aus Unternehmen wie Shell (Brent Spar), Nestle (genmanipulierte Soja) oder den Schweizer Banken (Nazi-Gold) illustrieren die Gedanken der Autoren. (03/98)

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Format: Hardcover

Condition: New

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Customer Reviews

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Crisis management that understands politics

I'm reading this book for an article I'm writing on crisis management. So far, this is the most helpful book I've read. Instead of being simply a list of prescriptions and platitudes, this book is very helpful in understanding the political dimensions of business crisis, particularly with respect to what the authors call "activist groups." I am very impressed with the even-handed treatment of corporate and activist group interests. Sometimes the authors do not seem as politically astute as they should be, but on balance this is a valuable book for any organization that must confront and responsibly respond to outside demands.
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