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Hardcover Managing New Product Development and Innovation: A Microeconomic Toolbox Book
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ISBN: 1840645717

ISBN13: 9781840645712

Managing New Product Development and Innovation: A Microeconomic Toolbox

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Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation... This description may be from another edition of this product.

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Format: Hardcover

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