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Hardcover Managing New Product Development and Innovation: A Microeconomic Toolbox Book
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ISBN: 1840645717

ISBN13: 9781840645712

Managing New Product Development and Innovation: A Microeconomic Toolbox

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Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs...

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Format: Hardcover

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