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Paperback Managing Marketing Book
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ISBN: 0750668989

ISBN13: 9780750668989

Managing Marketing

by , ,
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The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the "four minute plan" variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new...

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Format: Paperback

Condition: New

$64.10
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