Managing Marketing Linkages

by Frank V. Cespedes

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Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:013234923X

ISBN13:9780132349239

Release Date:October 1995

Publisher:Prentice Hall

Length:403 Pages

Weight:1.11 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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