Managing Marketing Information (RLE Marketing)

by Nigel F. Piercy, Martin J. Evans, Martin Evans

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1138793140

ISBN13:9781138793149

Release Date:August 2014

Publisher:Routledge

Length:242 Pages

Weight:1.00 lbs.

Dimensions:0.7" x 6.0" x 9.2"

Related Subjects

Business Business & Investing Economics

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Managing Marketing Information (RLE Marketing)

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