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Business & Investing Books > Marketing & Sales Books
Paperback Managing Major Accounts: Shaping and Exploring Your Firm's Intangible Assets Book
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ISBN: 0077090691

ISBN13: 9780077090692

Managing Major Accounts: Shaping and Exploring Your Firm's Intangible Assets

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This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing Economics

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