Managing Innovation, Design 2e
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into...
Format:Paperback
Language:English
ISBN:0470510668
ISBN13:9780470510667
Release Date:April 2008
Publisher:Wiley
Length:592 Pages
Weight:2.35 lbs.
Dimensions:1.3" x 7.5" x 9.2"
Related Subjects
Business Business & Finance Business & Investing Economics Management Management & LeadershipCustomer Reviews
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