Managing Global Strategy: Developing an Effective Strategy in International Business

by William H a Johnson and William H.A. Johnson

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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide...

Format:Hardcover

Language:English

ISBN:0367468557

ISBN13:9780367468552

Release Date:October 2020

Publisher:Routledge

Length:170 Pages

Weight:0.95 lbs.

Dimensions:0.7" x 6.1" x 9.3"

Related Subjects

Business Business & Investing Economics

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Managing Global Strategy: Developing an Effective Strategy in International Business

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