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Hardcover Managing Global Customers: An Integrated Approach Book
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ISBN: 019922983X

ISBN13: 9780199229833

Managing Global Customers: An Integrated Approach

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Format: Hardcover

Condition: Very Good*

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Book Overview

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger,...

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Business Business & Investing Economics

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