Managing Export Entry and Expansion: Concepts and Practice

by Philip J. Rosson, Phillip Rosson, S. Reid

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Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial decision affecting their future growth is whether to expand into foreign markets, a decision that is inextricably linked to the method of market entry. Managing Export Entry and Expansion brings together prominent researchers representing ten countries to examine the most important issues related...

Format:Hardcover

Language:English

ISBN:0275923614

ISBN13:9780275923617

Release Date:March 1987

Publisher:Praeger

Length:466 Pages

Weight:1.82 lbs.

Dimensions:1.0" x 6.1" x 9.2"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Global International International Business Management & Leadership Marketing

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Managing Export Entry and Expansion: Concepts and Practice

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