Managing Electronic Media: Making, Marketing, and Moving Digital Content
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Book Overview
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media...
Format:Paperback
Language:English
ISBN:0240810201
ISBN13:9780240810201
Release Date:March 2010
Publisher:Routledge
Length:418 Pages
Weight:4.85 lbs.
Dimensions:1.0" x 7.6" x 9.2"
Related Subjects
Arts, Music & Photography Business & Management Communication & Journalism Communication & Media Studies Electrical & Electronics Engineering Humanities Industries & Professions Journalism Journalism & Nonfiction Manager's Guides to Computing Media Studies Performing Arts Politics & Social Sciences Social Science Social Sciences Textbooks WritingCustomer Reviews
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