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Paperback Managing Electronic Media: Making, Marketing, and Moving Digital Content Book

ISBN: 0240810201

ISBN13: 9780240810201

Managing Electronic Media: Making, Marketing, and Moving Digital Content

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Format: Paperback

Condition: Good*

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Book Overview

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media...

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