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Hardcover Managing Digital Enterprise: Ten Essential Topics Book

ISBN: 9462390932

ISBN13: 9789462390935

Managing Digital Enterprise: Ten Essential Topics

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Format: Hardcover

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Book Overview

Foundation of Digital Enterprise.- Technology Foundation and Talent Management for Digital Enterprise.- Digital Enterprise Strategy Planning and Implementation.- B2C Digital Enterprise: E-tailing.- E-Services.- B2B Digital Enterprise and Supply Chain.- Digital Platforms.- Digital Marketing and Advertising.- Digital Payment Systems.- Mobile Enterprise.

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