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Hardcover Managing Customers Profitably Book
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ISBN: 0470060638

ISBN13: 9780470060636

Managing Customers Profitably

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This book is a response to a need in the market place in thefast-growing field of customer profitability analysis and theprofitable management of customer relationships. It combinesinnovative approaches to calculating the value of customers, withthe management strategies necessary to make and keep customersprofitable.

It includes easy-to-follow instructions on how to calculatecustomer profitability, including worked examples (non-technical)and...

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Format: Hardcover

Condition: Very Good

$18.19
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Business Business & Investing Economics

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