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Business & Investing Books > Marketing & Sales Books
Hardcover Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty Book
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ISBN: 0132352214

ISBN13: 9780132352215

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

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Format: Hardcover

Condition: Like New

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Book Overview

"This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V.... This description may be from another edition of this product.

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