Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

by Vinay Kumar and Vinay Kumar

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"This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples."...

Format:Paperback

Language:English

ISBN:0136117406

ISBN13:9780136117407

Release Date:January 2008

Publisher:FT Press

Length:296 Pages

Weight:1.06 lbs.

Dimensions:0.8" x 6.2" x 9.1"

Related Subjects

Business Business & Finance Business & Investing Customer Relations Economics Industries & Professions Processes & Infrastructure Strategic Planning Textbooks

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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

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