All Formats & Editions
1 - 3 of 3 results found
Managing Customers as Investments: The Strategi...
by Donald R. Lehmann and Sunil Gupta
Edition Description
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? "Managing Your Customers as Investments" has the answers.You'll learn simple ways to get reliable customer value information--ina form...
Edition Details
Format:Paperback
Language:English
ISBN:B00A2KJOZK
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Managing Customers as Investments: The Strategi...
by Donald R. Lehmann and Sunil Gupta
Edition Details
Format:Hardcover
Language:English
ISBN:0131428950
Format: Hardcover
Condition:
$
4.99
Save $30.00!
List Price: $34.99
Almost Gone, Only 3 Left!
Managing Customers as Investments: The Strategi...
by Donald R. Lehmann and Sunil Gupta
Edition Description
It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through...
Edition Details
Format:Paperback
Language:English
ISBN:0132161613
Format: Paperback
Condition:
$
7.09
Save $32.90!
List Price: $39.99
Almost Gone, Only 2 Left!
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
