Managing Corporate Design: Best Practices for In-House Graphic Design Departments

by Peter L. Phillips

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Book Overview

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner.

Peter L. Phillips writes specifically...

Format:Hardcover

Language:English

ISBN:1621534596

ISBN13:9781621534594

Release Date:March 2015

Publisher:Allworth

Length:224 Pages

Weight:1.06 lbs.

Dimensions:0.9" x 6.1" x 9.1"

Age Range:18 to 10 years

Grade Range:Postsecondary to Grade 5

Related Subjects

Business Business & Investing Design

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Managing Corporate Design: Best Practices for In-House Graphic Design Departments

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