Managing Business Transactions: Controlling the Cost of Coordinating, Communicating, and Decision Making
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Book Overview
Managing Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics. The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies...
Format:Paperback
Language:English
ISBN:0029275962
ISBN13:9780029275962
Release Date:August 1993
Publisher:Free Press
Length:204 Pages
Weight:0.70 lbs.
Dimensions:0.7" x 5.9" x 9.0"
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