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Paperback Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge Book
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ISBN: 0415811481

ISBN13: 9780415811484

Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge

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Format: Paperback

Condition: New

$63.99
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Book Overview

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate...

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