Management Von Markenportfolios: Gestaltung Und Erfolgsauswirkungen Aus Unternehmenssicht [German]

by Kai Vollhardt

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Kai Vollhardt entwickelt ein umfassendes Modell zur Erkl rung des Erfolgs von Markenportfolios mit dem Ziel, geeignete Stellgr en f r das Management zu identifizieren. Auf Basis einer umfangreichen... This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:3835007890

ISBN13:9783835007895

Release Date:July 2007

Publisher:Deutscher Universitatsverlag

Length:267 Pages

Weight:0.84 lbs.

Dimensions:0.7" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Management Von Markenportfolios: Gestaltung Und Erfolgsauswirkungen Aus Unternehmenssicht [German]

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