Management: The Basics

(Part of the The Basics Series)

by Morgen Witzel

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Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
*...

Format:Hardcover

Language:English

ISBN:0415320178

ISBN13:9780415320177

Release Date:May 2004

Publisher:Routledge

Length:224 Pages

Weight:0.67 lbs.

Dimensions:0.9" x 5.3" x 8.0"

Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Reference

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Management: The Basics

(Part of the The Basics Series)

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