Management Research: An Introduction

This book was recommended to my MBA class to help us plan and conduct our final research projects. Having a scientific PhD, I didn't expect to learn quite as much as I did. In fact, I expanded my repertoire of measurement techniques, particularly picking up some interesting new methods for objectively assessing subjective issues (which are relatively common in management research but anathema to many fact-based pure science academics). My colleagues on the course who actually read it raved about the book, even those from an arts or social science background, so the author's style is clearly accessible.

Superb book for the lerner of marketing reserch. I really respect and recomend this book.

This book is good for students who want to learn deeply about marketing research. I used this book during the international marketing research. I strongly recommend this book.