Management of Corporate Communication: From Interpersonal Contacts To External Affairs

by Robert Lawrence Heath

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Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel...

Format:Paperback

Language:English

ISBN:080581552X

ISBN13:9780805815528

Release Date:July 1994

Publisher:Routledge

Length:316 Pages

Weight:1.17 lbs.

Dimensions:0.8" x 5.9" x 8.3"

Related Subjects

Business Business & Finance Business & Investing Communication Communication & Journalism Communications Economics Language Arts Leadership Management & Leadership Marketing & Sales Public Relations Skills Textbooks Words, Language & Grammar

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Management of Corporate Communication: From Interpersonal Contacts To External Affairs

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