Manage the Media: Don't Let the Media Manage You

by William J. Holstein

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Book Overview

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The...

Format:Hardcover

Language:English

ISBN:1422121488

ISBN13:9781422121481

Release Date:March 2008

Publisher:Harvard Business Review Press

Length:103 Pages

Weight:0.40 lbs.

Dimensions:0.5" x 4.6" x 7.5"

Related Subjects

Business Business & Investing Communications Economics Management Management & Leadership Marketing & Sales Public Relations Skills

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Manage the Media: Don't Let the Media Manage You

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