Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

by Lan Lan, Peng Liu, Amanda Sikarskie

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Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields...

Format:Paperback

Language:English

ISBN:1350286060

ISBN13:9781350286061

Release Date:July 2024

Publisher:Bloomsbury Publishing PLC

Length:272 Pages

Weight:0.83 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Art Arts, Music & Photography Business Business & Investing

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Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

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