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Paperback Malcolm McDonald on Key Account Management Book

ISBN: 0749480777

ISBN13: 9780749480776

Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.

Malcolm McDonald on Key Account...

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Format: Paperback

Condition: New

$32.99
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