Malcolm McDonald on Key Account Management
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.
Format:Paperback
Language:English
ISBN:0749480777
ISBN13:9780749480776
Release Date:August 2017
Publisher:Kogan Page
Length:248 Pages
Weight:0.78 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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