Making Your Point: Communicating Effectively with Audiences of One to One Million

As a student majoring in public relations in Washington, I have read an extensive amount of books relating to topics in the field. Making Your Point is by far the best book I have had to read in my classes! The case studies are extremely effective and allowed me to identify how best to reach an audience. If you're looking for great communication advice, this is a must read!

At the risk of sounding trite, David Bartlett "makes his point" clearly and effectively in this book. He understands the needs of the reader and, without being verbose or patronizing, teaches the best ways to communicate with any audience. I highly recommend this book to those who need help communicating successfully and dynamically.

In Making Your Point, David Bartlett offers his staggering wealth of knowledge regarding the world of public relations and communications to the reader in a well-written and clearly understandable manner. Navigating through the world of communications can be challenging, but Barlett lays down a very clear set of effective ideas that may be implemented anywhere: when dealing with one person or one-thousand. The book emphasizes planning and establishing empathy with your audience so as to make your message more readily understood and, more importantly, accepted. As well, Barlett writes sagely about promoting messages through new and growing avenues such as blogs, podcasts, and even through YouTube videos. This book is an absolute must for anyone in the world of Public Relations, as well as those who are just seeking a better understanding of the tactics behind working with the news media.

If you're an aspiring communications professional, executive, or somewhere in between, you need to read Making Your Point! As a college student studying PR, I've seen a variety of "how-to" books on communication theories, case studies, and tactics. This book is by far the best. Unlike others, the analysis and advice is clear and up-to-date. David Bartlett will give you the pointers you need to successfully get your message out, reach the right audience, and anticipate reactions. It's a must read!

This book gives a brilliant explanation of how to use new media and stresses the importance of blogs, podcasts, and Web sites like YouTube to promote a desired message. I feel it is a must read book for communication professionals who are dedicated to learning more and thriving in a field that is sometimes underestimated or unknown. The information in this book gave me a better understanding of how to make a message positive, concrete, and empathetic. I would highly recommend this well-crafted piece of work to all who have the slightest interest in communications and even those who think they already know everything about the field.