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Business & Investing Books > Marketing & Sales Books
Hardcover Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences Book
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ISBN: 0321374096

ISBN13: 9780321374097

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

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Format: Hardcover

Condition: Very Good

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Book Overview

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing... This description may be from another edition of this product.

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Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Marketing Marketing & Sales Science & Math Technology

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