Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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Book Overview
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university,...
Format:Paperback
Language:English
ISBN:078646867X
ISBN13:9780786468676
Release Date:October 2012
Publisher:McFarland & Company
Length:208 Pages
Weight:1.25 lbs.
Dimensions:0.7" x 5.9" x 8.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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