Making Customers Count: A Guide to Excellence in Customer Care
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This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.
Format:Hardcover
Language:English
ISBN:185251048X
ISBN13:9781852510480
Release Date:January 1991
Publisher:Mercury Books
Length:168 Pages
Weight:0.85 lbs.
Related Subjects
Business Business & Investing Marketing Marketing & Sales Public Relations Sales & SellingCustomer Reviews
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