Make Your Website Work for You: How to Convert Online Content Into Profits

This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign. As the author notes, brand driven, bottom line oriented. After all, how can you go wrong with an intro by Leo Burnett!

The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly. I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.Well done...

A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.

For once, an online book that starts with the brand and builds strategies from there. It builds on classic marketing and makes sense.

Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...and profitable too.