Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love

by Nathan Baird

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Take a Design-led Approach to Innovation

Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be...

Format:Paperback

Language:English

ISBN:0730383644

ISBN13:9780730383642

Release Date:April 2020

Publisher:Wiley

Length:240 Pages

Weight:0.85 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love

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