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Book Overview
How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions,...
Format:Paperback
Language:English
ISBN:0803946635
ISBN13:9780803946637
Release Date:August 1995
Publisher:Sage Publications, Inc
Length:144 Pages
Weight:0.45 lbs.
Dimensions:0.4" x 5.4" x 8.4"
Customer Reviews
1 rating
Excellent, very useful book!
Published by Thriftbooks.com User , 26 years ago
I was looking for an comprehensive book about mail surveys and bought three books. The Mangione's book was the best and the shortest.
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