Mail Order Retailing in Britain: A Business and Social History
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Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogs held by agents, ordinary people in families, neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but...
Format:Hardcover
Language:English
ISBN:0198296509
ISBN13:9780198296508
Release Date:March 2005
Publisher:Oxford University Press, USA
Length:258 Pages
Weight:1.19 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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