Mail Order: How to Get Your Share of the Hidden Profits That Exist in Your Business

If you recognize his name >>>GO AHEAD AND BUY ANY KIND OF HIS BOOKS. He is the master of business on the Marketing side of it. They are hard to come by and when a book of his comes along they disappear fast because his writing is very effective to those that will apply his teaching.

Eugene Schwartz is best known for writing the advanced copywriting book "Breakthrough Advertising" - which is truly extraordinary and you should read it if you write copy professionally. "Mail Order" is not so intense by a long shot - it's sort of structured as a "brain picking" experience. Schwartz writes each chapter on a particular topic in mail order, like renting lists - then he interviews and expert in the field of lists. It's cool because Schwartz was an advanced mind in mail order, so his questions are insightful. You get interviews with David Geller, Sol Blumenfield, Robert Castle, Frank Gesualdi, Michael Baron, Lester Wunderman, and Richard Benson. The book is really written to educate people who already have a business that is working and want to expand into mail-order - so it's not about starting a mail order business at your kitchen table with $100 in capital. That's not to say anybody who is interested in mail order couldn't benefit from this book, but it's not of the "become a mail order millionaire in 3 months" variety of hypey titles about the business. It's a business-like book for people who have been in business for awhile and have some resources. Good book about mail order. "Seven Steps To Freedom" by Ben Suarez is also good, and Joe Sugarman's books too.